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Objectives Media Coverage The Mountain Trust has featured in a wide range of media coverage over the years. A trawl of our archives has unearthed a surprising amount of coverage in newspapers, journals, on radio and TV and even the web - both in the UK and in Nepal. Here is just a small selection of examples. Coverage in the West :
One of our earliest projects was to establish a web site to encourage Westerners to visit Nepal and bring foreign currency into the country. www.go2kathmandu.com provides free information, maps etc and has a cluster of smaller sites owned by Nepali hotels, tour companies and the like. Without being charged, visitors to the site can get virtually all of the information they commonly request and make bookings with the travel industry in Nepal through the site or its satellite sites. The Lonely Planet has recommended the site in its travel guide on Nepal and has given us permission to use its logo in our publicity material. Not a bad start.
We ask all of our Volunteers and Interns to write an article for their College, University or other communities describing their experiences. In this case, Richard Boyd (Engineering, Cambridge) chose to write on the political situation Nepal found itself in during the latter part of 2008 - as the Maoists grappled with the transition from waging civil war to forming a government. Flying the Red Flag is due to appear in The Globalist magazine.You can read a copy of his interesting analysis by clicking the picture (left).
The Mountain Trust featured on the front page of the Humanitarian Centre's newsletter in August 2008. The article covered our work on the Radio Guru educational programme and our official observation of the Constituency Assembly election. It also covered the early stages of work to develop links between Cambridge University Teaching Hospital and Manipal Teaching Hospital (in Pokhara, Nepal). For the complete article, click the picture (left).
A second article was published in February 2009 - this time written by Rhiannon Evans (Medicine, Cambridge) describing her experiences as an Intern. She is one of many who have done sterling work with the Trust in Nepal. Click the picture (left) for more.
The first of two major articles covers the preparation of an old Land Rover, refurbishment and conversion into a Mobile Health Centre and an ambulance we plan to ship to Nepal to provide free access to treatment in the remoter villages in the Pokhara Valley. This is due to be published in November or December 2009. A second major piece will follow up with the story of its transport to Nepal and beginning work there. LRM have a circulation of 26,000 copies. Land Rover Monthly have given it their star treatment and been instrumental in bringing RST Landrovers, Britpart and others on board. Click the cover for the full story.
Rosie Panell of Flame first found the Trust whilst in Nepal researching tie-ups with other potential sister NGOs. Of the several she visited and evaluated, she chose the Mountain Trust because she was particularly impressed by our Radio Guru programme. She produced an independent report for her colleagues in Pakistan and the UK and persuaded Flame to give financial support to the costs of broadcasting lessons of FM radio. To read the report in full, click the front cover (left).
Bernice is an Ambassador of the Trust and she came up with a novel idea. She recruited Philip Milward to contribute the illustratings and raised enough from a friend to cover the costs of printing several thousand copies of her book which is designed for early readers. She has tirelessly given talks at coffee mornings, church meetings and elsewhere - and has sold most copies in a remarkably short space of time. A few copies are still available so if you'd like one for your early reader(s), click the front cover to learn more.
The Mountain Trust has also featured in an interview on Radio 209 covering prepartions of an ambulance to ship to Nepal. Click here to hear the broadcast. Coverage in Nepal :
Our work has been featured several times in the leading English speaking national daily. The paper has covered aspects of our work including constructing an orphanage in Eastern Nepal and our work on strengthening civil society.
Fortunately, the article was read by the Third Political Secretary at the British Embassy in Kathmandu shortly before we met him to discuss applying for a small grant from the Department for International Development.
In this programme, Andrew Ahmad-Cooke, Richard Boyd, Nick Beall and Charles Malcolm-Brown are interviewed on their work with the Mountain Trust - covering their reasons for volunteering and choosing Nepal and a wide range of the work carried out by the Trust.
This article was published in a national English magazine in Nepal and included an interview on the Radio Guru pilot project and our wider goals.
Supporters of the Trust participated in demonstrations for peace and democracy during the 2006 democratic revolution and were invited to rename a road junction which was significant during the conflict. Two were nominated heroes of the revolution.
Our work in founding the www.go2kathmandu.com web site was covered in a two page article in one of the leading journals read by the tourism community in Nepal and tourists visiting Nepal. This formed a part of our strategy to share know how both with individual hotels, tour operators and travel industry associations in Nepal. We also advised the Head of the Nepal Tourist Board on how they could upgrade the branding and online promotion of Nepal as a tourist destination (and most of our suggestions were adopted).
The Mountain Trust has been featured in innumerable national and regional TV broadcasts (mainly in news items) on stations including Channel Nepal, Image Channel, Kantipur TV as well as in other media such as The Pokhara Hotline, Samardhan, Pokharapatra, Himdut Weekly, Adarsha, Kantipur, Nepal Samcharpatra - as well as a variety of others online as far afield as New Zealand.We are continuing to work on raising our profile in Nepal, the UK and elsewhere and are currently hoping to recruit some support on systematising our dialogue with the wider public through various media. |
The Kathmandu Post
The Kathmandu Post City Section published a sizeable article on our work - focusing in particular on the 
Various Journals & Magazines
Annapurna Post
Nepal Travel Travel Trade Reporter